Beware: Someone could be pulling a nasty practical joke on you directly from your website...
Once upon a time, I included a link to a party planning website on my website. They were also kind enough to link back to me.
Months went by and cobwebs began to develop on my links page as I ignored it to pursue other online tasks. Then one day, I received an email from a visitor to my site, "Did you know that one of your links connects with a p*orn site?" Aaaaargh! How did that happen?
It turns out that the party planning site that I was linking to folded, and another company, a p*orn shop, bought that party planning site's URL.
Don't let this happen to you. Check all the links on your website regularly to make sure they are not dead, or worse, linking to sites that you had no intention of linking to in the first place.
It's not necessary to spend hours clicking on all the links on your website. Instead, download a friendly application that will check the viability of your links for you. My favorite is called Integrity, but there are many others available online.
More marketing tips are available for musicians (and all entrepreneurs) in my book, "The Musician's Guide to Brides" available wherever Hal Leonard Books are sold: music and bookstores, and through online retailers including sheetmusicplus.com, Amazon.com, and of course, at my website at www.celticharpmusic.com.
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