Monday, May 9, 2011

How Do You Run a Successful Giveaway?

Years ago, I had a monthly giveaway of one of my CDs to all those who signed in to my free download, the Celtic Club, on my website. Here's what I discovered: Many many of those people who signed up were not interested in the music,  they just wanted to win something, anything. They would post my giveaway at sweepstakes websites, but these folks just wanted to win win win. My email list was overwhelmed by people who used several different email addresses to stuff the ballot box, so to speak, even after I'd announce a winner. I guess you could call them sweepstakes junkies.

Since then, I've been rather shy of having another giveaway, but the wonderful folks at Hal Leonard Books  are willing to offer one of my books as a prize, starting with my newest book, The Bride's Guide to Musicians. My thought is to post a trivia question once a week, here on my blog, and the first person who answers it will receive my book. And you'll have to answer it here, at my blog. Nowhere else.

But before I get started, I'd like to receive your input....What do you think? Have you run successful online giveaways? Where did you post it? What made you think it was successful? I appreciate your thoughts...

3 comments:

Joan Stewart, The Publicity Hound said...

The giveaways I've offered that have been the most successful are those that offered a big prize, like a $500 coupon for my products, or an hour of my consulting ($300 value), or a Kindle.

I don't think a free book would pull the kind of traffic you're hoping for.

Celtic Harp Music by Anne Roos said...

Thank you, Joan, for your insight. I'm a bit of a contest newbie :-)

Celtic Harp Music by Anne Roos said...

Hey Joan, I'm about to post my first giveaway here....Stay tuned....